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So says OGX with new Twitter campaign.
May 26, 2015
By: Christine Esposito
Editor-in-Chief
OGX’s new campaign is taking aim at bad hair days by celebrating “National Bad Ass Hair Day”—which is today—with a new website, www.badasshairday.com, and social media campaign using #badasshairday. “There's an overwhelming amount of talk about bad hair days, and it's time to change the conversation,” said Dana Paris, chief marketing officer for OGX and Proganix. “At OGX, we're beauty, pure and simple, the be-who-you-are and-rock-what-you've-got kind of bea...
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